The Great Rift Valley is a geological trench that runs north to south from Northern Syria through East Africa. In Africa, the terrain along the trench varies from salt flats below sea-level to snow capped mountains towering into the clouds. It is said to be one of the most significant formations on the planet that is visible from space.
As the Great Rift Valley cuts through the heart of Ethiopia, the namesake of the collection, Rift, seems incredibly fitting. Rift also means a fissure, fracture or crack in something. As this collection came together, many memories from our travels in Ethiopia were characterized by ‘rifts’; the difficulty of travel, the poverty, the environmental degradation. However difficult those cracks were to digest, they happened to be the very source of the beauty, authenticity, and magic of the country.
“There is a crack in everything. That’s how the light gets in."
From the daily coffee ceremonies and the call to prayer echoing from impressive monolithic rock-hewn churches to the otherworldly geological formations and monkeys huddled together on mountainsides, Ethiopia was one of the most authentic and spiritually inspiring places I have ever visited. This collection serves to honor and express Ethiopia’s beauty.
As you navigate these designs, I hope you can find something that radiates with you, whether it be a texture, a shape or a story. Enjoy.
Model photography by Ashlee Newman Photography
Travel photography by Claire Sommers Buck
Stunning model- Riley Blanks
Clothing styled by Esby Apparel
A big thanks to all of these beauties! xx