Sacred Roots Collection
The designs in the Sacred Roots Collection were inspired by the fiercely bold, tragic and self-expressive life and work of Mexican artist, Frida Kahlo. Enduring both physical and emotional tumult throughout her short life, Frida painted her own reality honestly and embraced her many sides with a contagious spirit. Her mixed Mexican-European heritage, sexual orientation, physical ailments and emotional heartache were all things she wasn’t afraid to convey in her artwork. To her, there was no other way.
“I paint my own reality. The only thing I know is that I paint because I need to, and I paint whatever passes through my head without any other consideration." -Frida Kahlo
Through her compelling work, it’s hard not to feel empowered to truly be yourself. Our roots and experiences as humans are as varied as stars in the universe. Embracing what makes you truly you is the greatest gift we can give to the world. Thank you, Frida, for your genuine truths and for paving the way for each of us to love all sides of ourselves no matter what.
Thank you to the diverse team who helped make this collection possible. First, the invaluable Chelsea Rodriguez who has been helping to tirelessly produce these beautiful designs in our studio here in Austin, TX. And second, our photo team, Hollie Hart (Photographer), Sierra Romero (model) and Leighla Molina (model). I am thrilled to have been able to work with these models and wanted to share their stories below of how Frida has influenced their lives.
Sierra & her snake Coztic
“Frida has always been a "guide" of sorts to me. My mother is of German, English, Scottish descent, and my father is from Mexico. So then, like Frida, I am of mixed Mexican and European heritage. This of course affected the way I was perceived as a child and throughout my life, which has in turn, shaped my own self-awareness. My father raised me to be proud of our Mexican heritage and from a young age ensured that I knew we have Indigenous ancestors, something that I have been drawn to reconnecting with. I know that connecting with this part of her heritage was important to Frida, which is apparent in her dress, her artwork, her jewelry, and her ways of viewing, knowing, and walking through the world (which we can "peek" into through her words and art). I continue this journey of reconnection, developing my relationship with my animalitos as Frida did (we have dogs, cats, fish, snakes, a lizard, and up until recently had a tarantula. I feel most comfortable at home when surrounded by animals and plants!) While it may not be the focus of some people's viewing or understanding of Frida, for me the connection to and respect for animals is a manner of healing the very colonial conceptualization of humans as "superior" to and removed from nature and other beings.
I am also committed to learning and honoring the ancestral ways through community practice. I am part of a local kalpulli- guided and led by abuela Tupina. This has been an integral part of my healing and internal decolonizing process, and the beauty is that it has been done in community- just as it was for our ancestors. As a queer Xicana, Frida has also been a sustaining presence in my life, helping me to feel comfortable in my expression of gender and sexuality. Knowing that as a queer Mexican/Xicanx community we have an ancestor like her is sustaining, and reminds me/us that sexuality and gender have always been more complex than a binary. To me, Frida is a symbol- perhaps most of all- of resistance against those things and people who would rather people like us not exist. A celebratory, unapologetic resistance that is deeply rooted in these lands we call home and the ancestors who did, too.”
“I am the daughter of an immigrant, witnessed and experienced the struggles that entails. I grew up in south Texas only 20 minutes away from the border and frequently spent my summers in Mexico to be with loved ones. I had a very traditional upbringing, riddled with machismo and a lack of femininity. Growing up, I held a deep admiration for Frida Kahlo because she is a strong feminine role model and inspired me to make art of my own— whether it be poetry or painting. Her vulnerability she shared through her art still inspires me today. Today, I honor my native Mexican roots through danza, prayer, food, plant medicine and art. I work to incorporate these traditional aspects into my daily life and keep my ancestors in mind.”
Thank you for reading & I hope you enjoy the collection.